Milwaukee, Wisconsin’s cheap beer brand, Pabst Blue Ribbon, is branching out into the caffeinated market with their newest beverage to the menu, a rich booze-infused hard coffee. Stand aside spiked seltzers, hard coffee is the newest trend hitting the market and PBR is at the forefront of it!

According to the brand, the new Pabst Blue Ribbon Hard Coffee will feature Arabica and Robusta coffee beans, creamy American milk and a touch of great tasting vanilla. The new product will also clock in a  5% alcohol by volume (abv), giving you that caffeinated buzz you can’t get from other beers. Pabst spoke with Food and Wine, sharing that the fun new drink will taste like a “vanilla infused premium iced coffee with a 5 percent ABV kick”. It’s almost as if Yoo-Hoo chocolate milk, a Starbucks Frappuccino, and a bottle of booze had a baby.

SOURCE: WIDE OPEN EATS